The Initiative

All parents want the best for their children.

Breastfeeding provides exceptional moments during which a mother develops a special bond with her child and so much more.

Breastfeeding is a vital part of giving every child the healthiest start to life. It’s the baby’s first vaccine; his/her best source of nutrition and it paves the way for healthy development of his/her brain.

The Stronger with Breastmilk Only initiative promotes giving babies breastmilk only, on demand, and stopping the practice of giving water (and other liquids and foods), from the moment of their birth through their first six months of life.

The initiative aims for West and Central Africa to achieve the global exclusive breastfeeding target of 50 per cent by 2025.

Stronger with Breastmilk Only initiative responds to the call to action of the Global Breastfeeding Collective, which gathers more than 20 international organizations that collectively advocate for increased investments and policy change to achieve the global breastfeeding goal.

Learn more by watching this short video

 

Listen to the Podcast

WHO and UNICEF recommend:

  • Early initiation of breastfeeding within one hour of birth.

  • Exclusive breastfeeding for the first six months of life.

  • Introduction of nutritionally adequate and safe complementary (solid) foods at six months together with continued breastfeeding up to two years of age or beyond.

Key Facts

  • Only four out of every 10 newborns are breastfed one hour after birth in West and Central Africa.

  • Only three out of 10 babies under six months are exclusively breastfed in West and Central Africa. Most breastfed babies are given other liquids and foods, in most cases water is given.

  • In Sub-Saharan Africa, the cost of not breastfeeding is the highest in the world, with economic losses representing 2.57 per cent of GNI.

  • Breastfeeding is one of the best investments in global health: every $1 invested in breastfeeding generates $35 in economic returns.

  • Breastfeeding is an investment that not only improves children’s health and saves lives, but also develops human capital, which can benefit a country’s economy.

  • The scaling up of breastfeeding can prevent an estimated 823 000 child deaths and 20 000 breast cancer deaths every year.

 


News

Lancement du rapport Afro BMS 2022
2022 May 11

Dear colleagues

Do you want to know more about the International Code of Marketing of Breast-milk Substitutes?

Mother Milk Tool Webinar
2022 Apr 29

We are happy to inform you about the following interesting webinar organised by the "Mothers' Milk Tool" team at the Australian National University and Alive & Thrive South East Asia et FHI Solutions, which will be held in English on 5 May

2022 Mar 31

Social behaviour change (SBC) programs are the key to addressing complex nutrition behaviours. The capacity to build a nutrition program with a strong foundation in SBC requires specialist knowledge and activities. 

Resources

Fact Sheets
Breastmilk, the Only Source of Water and Food Babies Need for the First Six Months of Life
Resource
Counselling cards
Stronger With Breastmilk Only podcast - Teaser
Media
Jingle