The Initiative

All parents want the best for their children.

Breastfeeding provides exceptional moments during which a mother develops a special bond with her child and so much more.

Breastfeeding is a vital part of giving every child the healthiest start to life. It’s the baby’s first vaccine; his/her best source of nutrition and it paves the way for healthy development of his/her brain.

The Stronger with Breastmilk Only initiative promotes giving babies breastmilk only, on demand, and stopping the practice of giving water (and other liquids and foods), from the moment of their birth through their first six months of life.

The initiative aims for West and Central Africa to achieve the global exclusive breastfeeding target of 50 per cent by 2025.

Stronger with Breastmilk Only initiative responds to the call to action of the Global Breastfeeding Collective, which gathers more than 20 international organizations that collectively advocate for increased investments and policy change to achieve the global breastfeeding goal.

Learn more by watching this short video

 

Listen to the Podcast

WHO and UNICEF recommend:

  • Early initiation of breastfeeding within one hour of birth.

  • Exclusive breastfeeding for the first six months of life.

  • Introduction of nutritionally adequate and safe complementary (solid) foods at six months together with continued breastfeeding up to two years of age or beyond.

Key Facts

  • Only four out of every 10 newborns are breastfed one hour after birth in West and Central Africa.

  • Only three out of 10 babies under six months are exclusively breastfed in West and Central Africa. Most breastfed babies are given other liquids and foods, in most cases water is given.

  • In Sub-Saharan Africa, the cost of not breastfeeding is the highest in the world, with economic losses representing 2.57 per cent of GNI.

  • Breastfeeding is one of the best investments in global health: every $1 invested in breastfeeding generates $35 in economic returns.

  • Breastfeeding is an investment that not only improves children’s health and saves lives, but also develops human capital, which can benefit a country’s economy.

  • The scaling up of breastfeeding can prevent an estimated 823 000 child deaths and 20 000 breast cancer deaths every year.

 


News

Code
Nigeria BFHI
2021 May 27

New national guidelines on implementing the baby friendly initiative in Nigeria are close to final after a two-year effort led by the Federal Ministry of Health with support from Alive & Thrive and UNICEF. 

Abidjan code
2021 May 27

Manufacturers of breastmilk substitutes are routinely violating rules on the marketing of their products, regularly promoting them to health workers and mothers at health facilities across Abidjan, Côte d’Ivoire, according to a new Alive & Thrive-supported study employing aspects of the WHO NetCode protocol. 

Resources

Presentations
Policy Maker
Stronger With Breastmilk Only in the time of COVID-19: A learning and sharing café
Resource
Catalogue of Resources
Resource
Policy Maker
Questions and Answers from the Learning and Sharing Café
Stronger With Breastmilk Only podcast - Teaser