MDM Crew

Timing, as they say, is everything. UNICEF Niger approached MDM Crew, on behalf of the Stronger With Breastmilk Only initiative’s national committee, to contribute a song to the initiative when one of the group’s rappers was about to welcome the birth of his daughter.


The ‘’Stronger With Breastmilk Only’’ initiative remains a priority for the French Muskoka Fund.  Breastfeeding is not just a woman's business. Let's work together to ensure that babies under six months of age receive only breastmilk.

mama with baby

Manufacturers of breastmilk substitutes (BMS) are capitalizing on COVID-19 fears by using health claims and misinformation about breastfeeding to deceive millions of breastfeeding mothers into using breastmilk substitutes, a new review of their promotional materials and activities in major world regions shows.


The webinar held in early December gathered more than 200 stakeholders from across the region who learned how the ‘Stronger With Breastmilk Only’ initiative is supporting health officials to increase rates of exclusive breastfeeding.

Happy New Year

Our warmest wishes for the New Year to everyone working across the region to increase awareness of the importance of exclusive breastfeeding - and save the lives of mothers and children !