Nigeria BFHI

New national guidelines on implementing the baby friendly initiative in Nigeria are close to final after a two-year effort led by the Federal Ministry of Health with support from Alive & Thrive and UNICEF. 

Abidjan code

Manufacturers of breastmilk substitutes are routinely violating rules on the marketing of their products, regularly promoting them to health workers and mothers at health facilities across Abidjan, Côte d’Ivoire, according to a new Alive & Thrive-supported study employing aspects of the WHO NetCode protocol. 


A set of new counseling cards for health workers and scripts to be broadcast on community radio are helping facilitate conversations about the importance of exclusive breastfeeding in communities across Burkina Faso, using insights from Alive & Thrive and UNICEF research about why caregivers give babies water during the first six months of life. 



As part of the 40th anniversary of the Adoption of the International Code of Marketing of Breastmilk Substitutes, we are pleased to invite you to a regional webinar “Implementing the Code and relevant World Health Assembly resolutions in West and Central Africa”.



On 21 May 2021, the World celebrates the 40th Anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes (otherwise known as the Code) by the 34th World Health Assembly on 21 May 1981. The Code aims to contribute to the provision of safe and adequate nutrition for infants by the protection and promotion of breast-feeding, and by ensuring the proper use of breast-milk substitutes by restricting promotions that target the general public, mothers and health workers.



Chad has launched "Stronger With Breastmilk Only," the regional exclusive breastfeeding initiative, becoming the eighth country to do so in the West and Central Africa.

MDM Crew

Timing, as they say, is everything. UNICEF Niger approached MDM Crew, on behalf of the Stronger With Breastmilk Only initiative’s national committee, to contribute a song to the initiative when one of the group’s rappers was about to welcome the birth of his daughter.